BRIEF

PR Fusions was tasked with developing and executing a comprehensive media launch for Afri-Health, a new player in the healthcare and technology sector. The goal was to generate significant buzz, increase media coverage, and position Afri-Health as a trailblazer in the intersection of health and technology in Nigeria.

THE PROCESS

We undertook the task of embodying the brand to understand its message and its stakeholders. We took further steps to audit its communications channels and refined the message to fit the various stakeholders.

LAUNCH, IMPACT & RESULTS

We proceeded to achieve 50+ radio, print, online and television coverage with top-tier local and international media across Pan-Africa and MENA regions which were our target locations. These were inclusive of , Yahoo Finance, Bloomberg, Techcabal and Disrupt Africa among others. We also secured exclusive interview features with the CEO, Kenneth Obiajulu on Arise News TV, CNBC Africa, How We Made It In Africa and Agfunder News.

Since the launch in September 2021 till date, we have worked with Agricorp to record and announce more milestones which has led Agricorp to receive 4 award nominations, and most recently, a recognition from HolonIQ, a global data marketing platform as one of Sub Saharan Africa's Climate Tech companies and the World Finance award for innovation in agriculture.